Monteforte launch
The launch of a furniture brand shaped by identity, product, and vision
The first step focused on building a visual system dedicated to a wide range of products: content designed to express the character of each collection, enhance its details, and establish a visual language consistent with the brand identity.
Subsequently, a series of catalogues was developed to structure the offer across two distinct channels: contract and home. Two closely connected worlds, yet defined by different needs, codes, and ways of engaging with the product.
A central role in the launch journey was also given to the design of the exhibition spaces, developed as stages of an ever evolving narrative.
Each stand was conceived as a three-dimensional communication tool, capable of making the Monteforte world tangible and strengthening its positioning
FUTURE GREEN LIVING
Continuing to produce with responsibility and awareness, envisioning a future in which design does not seek to dominate nature, but chooses to collaborate with it.
The inspiration for Salone del Mobile 2026 comes from a place close to monteforte home: the Amalfi Coast, a landscape where the built environment does not dominate nature, but coexists with it in a harmonious and constant dialogue.
Year: 2025 – 2026
Design Team:
Enzo Piacquadio, Marianna D’Antimo, Marco D’Agata
Client:
MONTEFORTE