Affare Trattore - Intractor

Logo design and coordinated image development for INTRACTOR , the international brand of Affaretrattore : the first Italian classifieds platform dedicated to tractors and agricultural machinery. A project that blends visual identity, strategy, and positioning to powerfully and clearly express the essence of an innovative brand, designed to connect people and machines in an effective, safe, and accessible way.

NTRACTOR is a brand that brings the power and functionality of its industry into a friendly environment where exchanges can take place easily, safely, and with a touch of fun. The logo design boldly reflects this philosophy with a friendly visual identity. Colors like vibrant orange and navy blue convey energy and trust. "The logo portrays a friendly figure—a partner who guides you through the platform in choosing your ideal machine. At the same time, it resembles a tractor, referencing the core industry and infusing the brand with a sense of power and greatness, just like the products it represents." The brand promise "Your deal is here" accompanies the logo, clearly expressing what users will find on the platform—embracing human connection, collaboration, and trust. The development of the INTRACTOR logo also included the refinement of the parent brand AFFARETRATTORE , with the goal of creating a shared and recognizable identity. Simplifying the original logo helped to highlight the "A" and the concept of connection , which were already subtly present in the previous version. The main brand color was updated to a bold orange , which grabs attention and evokes dynamism and enthusiasm. This new color gives the brand a stronger visual presence, making it stand out more prominently in its market. The coordinated brand identity extends beyond the digital and print realm—it also includes event graphics and even the design of the outfit for AFFARETRATTORE's iconic figure, Mister Affaretrattore , who transforms into Mister INTRACTOR at international trade shows.