Perica
Perica's story begins with a symbol: the pomegranate, which is at the heart of Granata's brand identity.
When Granata asked for a centerpiece inspired by their emblem, we went beyond its visual form. We explored its essence, its structure, symbolism, and potential to create a piece that fosters creativity and individuality. We developed a parametric texture on Perica's base, echoing the intricate pattern of its arils. Crafted from 100% recyclable transparent polycarbonate, Perica interacts with light, casting reflections and depth that enhance its elegant presence. Refined through 3D printing and iterative prototyping, Perica is designed to empower users to personalize their space. With its modular accessories including a napkin holder and a candle holder Perica adapts to any home, whether used as a tray, vase, or something entirely unique.
Step
Idea & Concept - Test & Development - Marketing & Communication